Current Event Impact Score
190.1
Traffic
| Impressions: |
1,271,212 |
| Traffic from Social: |
688,381 |
Conversation
Visibility
| Buzz: |
475,763 |
| Brand Visibility Index: |
36.8 |
| Share of Social Voice: |
14.7% |
Actions
| Likes/Comments/Shares: |
617 |
| Social Activities per Visitor: |
2.55 |
| Value per Like: | $
7.62 |
Audience
| People talking about you right now: |
227 |
Target audience: Males, 26-33, brunette, golfers, really BIG jerks.
On Social Sites
| Opportunities to see: |
2,167,405 |
| Diffusion/Echo Quotient: |
2.67 |
| Time spent on Facebook: |
69.01% |
| Cost per Engaged Minute: | $
1.63 |
| Cost per Normal Minute: | $
0.87 |
Sentiment
| Overall Favorability Score: |
44.4 |
