Current Event Impact Score
146.2
Traffic
| Impressions: |
1,516,277 |
| Traffic from Social: |
932,399 |
Conversation
Visibility
| Buzz: |
751,328 |
| Brand Visibility Index: |
51.0 |
| Share of Social Voice: |
89.9% |
Actions
| Likes/Comments/Shares: |
736 |
| Social Activities per Visitor: |
2.06 |
| Value per Like: | $
3.78 |
Audience
| People talking about you right now: |
35 |
Target audience: Gender-neutral, 60+, ginger, reality TV enthusiasts, nice people.
On Social Sites
| Opportunities to see: |
4,474,970 |
| Diffusion/Echo Quotient: |
1.82 |
| Time spent on Facebook: |
81.05% |
| Cost per Engaged Minute: | $
3.16 |
| Cost per Normal Minute: | $
1.21 |
Sentiment
| Overall Favorability Score: |
67.5 |
