Current Event Impact Score
173.8
Traffic
| Impressions: |
1,723,949 |
| Traffic from Social: |
1,415,796 |
Conversation
Visibility
| Buzz: |
746,823 |
| Brand Visibility Index: |
91.3 |
| Share of Social Voice: |
43.8% |
Actions
| Likes/Comments/Shares: |
767 |
| Social Activities per Visitor: |
0.98 |
| Value per Like: | $
5.76 |
Audience
| People talking about you right now: |
130 |
Target audience: Gender-neutral, 51-60, platinum, card sharks, nice people.
On Social Sites
| Opportunities to see: |
4,345,515 |
| Diffusion/Echo Quotient: |
2.25 |
| Time spent on Facebook: |
82.57% |
| Cost per Engaged Minute: | $
3.19 |
| Cost per Normal Minute: | $
0.42 |
Sentiment
| Overall Favorability Score: |
69.5 |
