Current Event Impact Score
191.7
Traffic
| Impressions: |
1,024,452 |
| Traffic from Social: |
574,464 |
Conversation
Visibility
| Buzz: |
603,537 |
| Brand Visibility Index: |
56.2 |
| Share of Social Voice: |
82.9% |
Actions
| Likes/Comments/Shares: |
408 |
| Social Activities per Visitor: |
2.54 |
| Value per Like: | $
7.57 |
Audience
| People talking about you right now: |
233 |
Target audience: Gender-neutral, 26-33, blonde, golfers, really BIG jerks.
On Social Sites
| Opportunities to see: |
4,007,701 |
| Diffusion/Echo Quotient: |
1.89 |
| Time spent on Facebook: |
65.14% |
| Cost per Engaged Minute: | $
1.89 |
| Cost per Normal Minute: | $
0.44 |
Sentiment
| Overall Favorability Score: |
78.9 |
