Current Event Impact Score
123.9
Traffic
| Impressions: |
2,291,357 |
| Traffic from Social: |
671,824 |
Conversation
Visibility
| Buzz: |
1,299,369 |
| Brand Visibility Index: |
79.1 |
| Share of Social Voice: |
65.6% |
Actions
| Likes/Comments/Shares: |
312 |
| Social Activities per Visitor: |
0.48 |
| Value per Like: | $
9.28 |
Audience
| People talking about you right now: |
107 |
Target audience: Gender-neutral, 60+, hair colors that don't occur in nature, card sharks, nice people.
On Social Sites
| Opportunities to see: |
1,880,616 |
| Diffusion/Echo Quotient: |
2.88 |
| Time spent on Facebook: |
70.06% |
| Cost per Engaged Minute: | $
2.19 |
| Cost per Normal Minute: | $
1.25 |
Sentiment
| Overall Favorability Score: |
69.8 |
