Traffic that lands directly on a form page bounces at a high rate. Care should be taken to present visitors with a landing page, and then direct them to a form at the right time. Traffic that lands directly on a form page bounces at a high rate. Care should be taken to present visitors with a landing page, and then direct them to a form at the right time. Non-search campaign traffic has a good conversion rate but also a very high bounce rate. Customize the landing pages to further improve response rates.