Competitors
Analysis:
Where campaigns are running, their tagging needs to be updated, in particular for Paid Search campaigns which drive a high proportion of traffic. This will allow greater understanding of user behaviour on the site. Consider the benefits of creating a mobile site or application. Traffic from Mobile devices is currently at its highest percentage. There are some un-tagged campaigns running which is delivering un-qualified traffic, bouncing at a high rate. Tag these campaigns and optimise landing pages to improve ROI.
