Current Event Impact Score
184.5
Traffic
| Impressions: |
1,348,321 |
| Traffic from Social: |
1,025,728 |
Conversation
Visibility
| Buzz: |
586,894 |
| Brand Visibility Index: |
49.8 |
| Share of Social Voice: |
27.6% |
Actions
| Likes/Comments/Shares: |
833 |
| Social Activities per Visitor: |
1.58 |
| Value per Like: | $
5.24 |
Audience
| People talking about you right now: |
80 |
Target audience: Gender-neutral, 43-50, brunette, golfers, nice people.
On Social Sites
| Opportunities to see: |
4,359,958 |
| Diffusion/Echo Quotient: |
2.56 |
| Time spent on Facebook: |
61.87% |
| Cost per Engaged Minute: | $
1.83 |
| Cost per Normal Minute: | $
0.43 |
Sentiment
| Overall Favorability Score: |
35.6 |
